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News:


Sands Expo For The 14th Straight Year
Same place, same great location.

Every thing about Las Vegas is change. You go one year, and the next year...a new high rise or casino! But one thing that hasn't change, is the Sands Expo! Now with more parking available to our customers, this is the location for the bigger and better show that happens every year ... The Ariat Country Christmas Western Gift Expo. We're ready for over 100,000 western lifestyle customers coming through the doors starting at 10am on Thursday, December 6th, 2007. This year we are opening one day earlier to offer our product and services to the first night attendees for the National Finals. So get ready for another big year in Las Vegas for the 14th Annual Ariat Country Christmas Western Gift Expo!



ARIAT, Our Presenting Sponsor, Launches the 2007 Playoffs
ARIAT...BRING IT.

Ariat is excited to be the title sponsor of the Ariat Playoffs and the Official Boot of Wrangler ProRodeo Tour. The Ariat Playoffs is the first of its kind in professional rodeo and we are proud to further strengthen our commitment to the world of rodeo – its athletes, its fans, and its lifestyle. From the 21-city Tour, the top 35 contestants in each event based on total money won at the Tour events and the event champions from the Dodge National Circuit Finals Rodeo will advance to the first of four Ariat Playoffs. Total prize money for the Ariat Playoffs will be $1.62 million making it the richest 16-peformance payout in the PRCA, excluding the Wrangler National Finals Rodeo, in 2007.



Ariat Country Christmas Western Gift Expo Featured on National TV
National Little Britches Hour on RFD-TV Features Royality.

Our 2006 Show was a tremendous success and thanks to our participation with the National Little Britches Rodeo Association a segment was aired nationally on RFD-TV showing the Little Britches Royality and highlights from the show at the Sands Expo. RFD-TV can be seen in over 60 million homes via satellite and selected cable systems nationwide. RFD-TV is a popular Western Lifestyle network that is watched by millions of customers that are most likely attending our show each year. Hats off to a great organization and we are happy to help further the mission of this very worthwhile youth rodeo association. We hope to have them back for our 2007 show!





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